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The consumer isn't a moron; she is your wife
作者:admin  发表时间:2013-1-25
 

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her. ——David Ogilvy

消费者不是白痴;她是你的妻子。如果你认为只要一句广告词配上一些索然无味的形容词,就可以说服她去买任何东西,那你是在侮辱她的智慧。她要的是所有你能提供的资讯。 ——大卫·奥格威

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