Bandwagon Appeal

利用从众心理

e.g. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well.

挟众宣吸引接受者去跟从人群，去加入人群，因为别人也这样做。

Bandwagon

(n.) 流行；时尚

e.g. environmental bandwagon

环保潮流

 (idm.习语）climb/jump on the bandwagon: join others in doing sth fashionable or likely to be successful

赶浪头；赶时髦；随大溜 

on the bandwagon

（选举中）站在有胜利希望的一边，支持占优势的一方；见风使舵；随大溜